So, Nokia Lumia 800 sales are disappointing, some analysts say. Perhaps.
- U.K. is by far the toughest and most competitive market for Lumia 800. And Samsung is really gunning for Nokia there by dropping the price of it’s Galaxy S2 flagship 14% – to £31- compared to Nokia’s £36 (42/36EUR) on Vodafone and and Orange U.K. If you had any doubts that this low Galaxy S2 price is aimed squarely at Nokia, check the prices on T-Mobile and O2 U.K. On those networks Lumia 800 is not available and there is no need for any price war on Samsung’s part. So the cheapest plan you can get free Galaxy S2 on T-mobile starts at £35.75, and at £39 on O2 UK.
- While iPhone 4S is a truly premium device and probably not in direct competition with Lumia 800, both in U.K. and Germany Nokia phone competes directly with iPhone 4 8GB on price. Price differences between Lumia and iPhone 4 in France are pretty minor too, and makes both those handsets direct competitors.
- It seems that Nokia Lumia 800 did not start shipping in Spain yet. It is not available in operator online stores, and only Orange Spain has Lumia on pre-order
- For TIM Italy there’s only unsubsidized device prices, since its site made their plans and/or subsidy schemes impossible to figure out. But the unsubsidized price might be a good indicator of the competitiveness of Nokia device, when it launches in less operator dominant markets like India, Russia, Hong-Kong and Singapore. Nokia Lumia 800 is 100 EUR cheaper than Galaxy S2, 150 EUR cheaper than iPhone 4S and 50 EUR cheaper than iPhone 4.
- I am not sure what Nokia meant when they said they have 31 operators in 6 launch countries on board for Lumia. Maybe they had MVNO’s in mind. For now Nokia Lumia 800 is available only on 14 operators in 5 European countries. And even if they get all Spanish carriers on board – that will bring operator count to 18. But overall, Nokia Lumia network coverage is pretty decent. It is available to 52% of mobile subscribers in U.K, 69% in Germany, 72% in Netherlands, and it’s on all networks in Italy and France.
P.S. This article is not by me, i.e., Vishal Gupta. I liked the article so just shared it in my blog.