It is unfortunate that even the best of the people behave this way. “Which way?” you might ask. The answer is – “People reward the award, not the efforts”.
How to verify? Go to Social Media – Facebook, Twitter etc. and have a look around. People post pics or statuses about working late in offices, or putting in extra effort for the society or a select group of people. Mark the number of ‘Likes’, ‘Comments’, ‘Favourites’ and ‘Retweets’ and the kind of comments with the number of ‘Likes’, ‘Comments’, ‘Favourites’ and ‘Retweets’ and the kind of comments they get when they have won an Award, because of the extra hours at office or for the society. Once you receive an award, and post it on Facebook, Twitter or LinkedIN, most people will congratulate you and start praising you and what not.
The point is, the same people ignored your actions, for which you have already been rewarded. This is what is wrong with our society. Once we have already got an Award, we have already received our due recognition.
I will give you most common example. When you are studying hard, people will be like “Bada aadmi hai”, “bade log” and when you get placed, they will like and comment on your statuses – “You really deserved it!”, “Well done”, and what not!
I will give you another example, think of our Sportspersons, Athletes etc. Once they have won an Olympic or CWG or Asian Games medal or a Cricket match, they have already been awarded. Then people start appreciating, Government wakes up (for a few moments) from its sleep and gives them further rewards. Media too kicks in, to gain TRP. And if you’re lucky, some Director/Producer will also make a film on you, in which they will earn 1000 times more than what you earned in your whole damn life!